Mobile Marketing Certification Course
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Digital Marketing
45 hours
Rs. 2000
Mobile Marketing course enables you to become a Mobile Marketing Wizard with most interactive training covering all the topics from Mobile optimization, app development, marketing, engagement to monetization and mobile analytics. Mobile marketing is the next big thing in marketing segment. For a business having a mobile presence is as important as having a website and learning mobile marketing in present scenario will definitely going to be a desert for your business.
Mobile Marketing is a vital marketing strategy, representing the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalized information that promotes goods, services, and ideas.
An efficient marketer who can leverage mobile and keep up with the explosive growth will win the audience and be indispensable. Mobile Marketing certification course will help participants to gain expertise on using the mobile medium as a means of marketing communication.
Mobile marketing these days is a relatively new discipline and is defined as a multichannel interactive interface for the promotion of products and services via mobile phones. In this mobile marketing certification course, you will learn everything about mobile marketing and app marketing.
With the exponential growth in Mobile usage, there is a need to capture and engage the users on their mobile. This is where mobile marketing comes in to existence where creating app is not just enough to succeed. App marketing, engagement and monetization are just as important along with learning the strategies, deep linking etc. to solve various growth challenges.
Mobile is rapidly transforming everything that's digital and is now an essential part of any digital marketing strategy. Mobile is ubiquitous, highly personal, always carried by the customer, constantly switched on, and has a built-in payment mechanism. It's there at the point of creative impulse, and can recount the audience down to the individual person. It is the most personal form of communication that exists in the digital age, and is set to become the de facto means of accessing the web in the very near future.
EduInpro mobile marketing course will provide you with a solid grasp of the mobile marketing landscape, examine the sector's rapid evolution and consider current and future trends. By focusing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of mobile best practice as it currently stands and valuable insights into how to develop your company's mobile strategy.
The EduInPro approach on Mobile Marketing Certification Training
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Learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
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You can evaluate whether to choose Text Based Ads or Standard Banners or Rich Media Ads, to succeed in the competitive marketing world, by implementing the best practices.
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Know how best to market and distribute you app in the current ecosystem using Google AdWords.
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Know the various business models to monetize your mobile presence.
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Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
Mobile Marketing Certification Course Modules
- Global and local trends
- Implications for business and marketing
- The rise of smartphones (Apple, Android), HTML5 browser, geo locational data, and more
- Winners and losers in mobile
- Mobile advertising, mobile search, mobile web and mobile apps
- Mobile social networks, mobile's role in all social networks
- Geo-location, going local with mobile
- SMS, MMS, QR mobile barcodes, Bluetooth, NFC, NFC - GPS
- Mcommerce, mobile and retail
- Mobile ticketing
- Messaging apps like WhatsApp and WeChat
- Building a mobile strategy, what is it?
- Steps in creating a mobile strategy & strategic roadmap for deployment
- Tips based on what works and doesn't
- Measuring Messaging, SMS Tracking, mobile web analytics
- Integrated message platforms
- Mcommerce measurements
- Non response based measures
- How do I start?
- What’s best for my size of business?
- Mobile B2B & Mobile on a budget
- Smartphones, tablets and what’s beyond
- Transactional phones (your mobile wallet)
- Augmented reality, gaming on mobile
- The web that fits in your pocket
- The mobile society
- Location based services
- 3Ps of mobile
- The mobile opportunity
- Multichannel mobile
- Mobile CRM
- The user journey
- Mobile regulations
- Creativity with mobile
Course Outline
- Setting the Stage
- The technology, smartphones and the rest
- The mobile internet
- How Mobile is Enhancing & Changing the Digital Landscape
- Global and local trends
- Implications for business and marketing
- The rise of smartphones (Apple, Android), HTML5 browser, geo locational data, and more
- Winners and losers in mobile
- The Mobile Toolkit
- Mobile advertising, mobile search, mobile web and mobile apps
- Mobile social networks, mobile's role in all social networks
- Geo-location, going local with mobile
- SMS, MMS, QR mobile barcodes, Bluetooth, NFC, NFC - GPS
- Mcommerce, mobile and retail
- Mobile ticketing
- Messaging apps like WhatsApp and WeChat
- Devising an Effective Mobile Strategy
- Building a mobile strategy, what is it?
- Steps in creating a mobile strategy & strategic roadmap for deployment
- Tips based on what works and doesn't
- Measuring Mobile
- Measuring Messaging, SMS Tracking, mobile web analytics
- Integrated message platforms
- Mcommerce measurements
- Non response based measures
- Mobile for All Types of Business
- How do I start?
- What’s best for my size of business?
- Mobile B2B & Mobile on a budget
- Mobile Trends
- Smartphones, tablets and what’s beyond
- Transactional phones (your mobile wallet)
- Augmented reality, gaming on mobile
- The web that fits in your pocket
- The mobile society
- Location based services
- Mobile Planning
- 3Ps of mobile
- The mobile opportunity
- Multichannel mobile
- Mobile CRM
- The user journey
- Mobile regulations
- Creativity with mobile
What do I need to do to unlock my Eduinpro certificate?
Online Classroom:
- Attend one complete batch
- Successful completion and evaluation of any one of the given projects
Online Self-learning:
- Complete 85% of the course
- Successful completion and evaluation of any one of the given projects
Featured Review
Anup Acharya
I Attended a 2 day weekend course by EduInPro for the Mobile Marketing Certification Course certification. The instructor was very knowledgeable and engaging. Had Excellent learning and experience.
Bhibudatta
I attended training for Mobile Marketing Certification Course and the training was very interactive and helpful. Got clarity on many concepts related to Scrum Master role.
Sreeram Narayan
I came across EduInPro for Mobile Marketing Certification Course . The training was interesting and trainer made the class fun and interesting and the sessions very knowledgeable on the topic!
Namratha Kulkarni
Course with EduInpro was a well-organized one with an excellent tutor. The course included both theoretical and practical real-life cases and hands-on sessions which made training interesting.
Iqbal Arif
EduInPro’s Mobile Marketing Certification Course was excellent and it got numerous concepts together in a simple, practical and detailed package. I highly recommend EduInPro’s PMP training even if you don't plan to sit for the PMP exam.
Ruthvik Sharma
I came across EduInPro’s Mobile Marketing Certification Course online and its self-paced module encouraged me to take up the course and made me more proactive with my learning. I took detailed notes, and attended the classes to fit in with my busy schedule and was happy with the course.
Garima Khera
EduInPro’s Mobile Marketing Certification Course training were so well designed. The hands-on projects helped me understand the theory sessions in depth and apply them on my website.
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