Email Marketing Certification
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Digital Marketing
45 hours
Rs. 2000
Email marketing is a cost-effective part of the digital marketing mix. It is also one of the most challenging digital platforms due to the issues of spam, changes in user interactions with email, mobile usage for email and the fast changing digital environment. Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
As the name suggests, email marketing involves sending marketing messaging using email. When properly done, a personalized email marketing message can be a very effective marketing tool. EduInpro Email Marketing certification course will help participants learn email marketing strategies, including creating effective advertisements to promote products and services.
Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.
E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.
The objective of the Email Marketing Certification course is to prepare you to understand how to implement successful email strategies and to make you a specialist in email supporting your current or future roles and career objectives. This is an extended Email Marketing traning which delves deep in to the specifics of email marketing. This allow attendees to develop strategies and techniques that are tailored to each individual, with the assistance of personal and professional guidance.
E-mail Marketing is one of the most powerful and personalized modes of gaining the customer's trust. Almost everyone broadly uses e-mails, and direct Email Marketing produces higher response rate and higher average order value for e-commerce business. Email Marketing is now a useful tool, in reaching out to new consumers, retaining existing customers, creating successful advertisements to promote products and services, create brand awareness, and making lifetime customer value.
In the age of customer engagement with Social Media, Mobile Marketing; Email still gives the best ROI for marketers. As client behavior has changed from different social platforms to new devices etc., one thing that persists the same is the reliability of email as a way to reach someone. Therefore it is essential for students, marketers, entrepreneurs, small businesses, faculties, and more.
The EduInPro approach on Email marketing training
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A dynamic and informative course
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Interactive seminar style activities
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Understand and implement the latest methods
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Techniques and tools to improve organization’s Email Marketing
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Trends and best practices in Email Marketing
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Innovative strategies
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Gain competitive advantage
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Specialized industry knowledge
Email Marketing Certification Modules
- Email Marketing Strategy
- Email Marketing History
- How Email Marketing Working for Your Business
- Learn Type of Emails
- Email Template
- Find the best components for your marketing emails
- Choose on a target audience
- Decide your email campaign goals
- Setting strategies
- Follow email marketing legal guidelines
- Learn ways to build your email list
- Build your email list through a Subscribe Form
- Build your email list through a Leads Form
- Buying Database
- Organize Event to build Email List
- Learn Type of Email Platform
- Learn about Email Solution Provider
- Check to see if email provider is blacklisted
- Check to see if email provider is blacklisted
- Learn How to Check your open rates, click-through-rates, conversion rates, unsubscribe rates , and Bounce rates
- Learn to Measure A/B Split Testing
- Understanding email display problems
- Testing how spam filters react to your campaign email
Course Outline
- Getting Started
- Email Marketing Strategy
- Email Marketing History
- How Email Marketing Working for Your Business
- Email Content Strategy
- Learn Type of Emails
- Email Template
- Find the best components for your marketing emails
- Email Marketing Plan
- Choose on a target audience
- Decide your email campaign goals
- Setting strategies
- Follow email marketing legal guidelines
- Build your Email List
- Learn ways to build your email list
- Build your email list through a Subscribe Form
- Build your email list through a Leads Form
- Buying Database
- Organize Event to build Email List
- Choosing your Email Platform
- Learn Type of Email Platform
- Learn about Email Solution Provider
- Check to see if email provider is blacklisted
- Check to see if email provider is blacklisted
- Measuring your Email Campaign’s Success
- Learn How to Check your open rates, click-through-rates, conversion rates, unsubscribe rates , and Bounce rates
- Learn to Measure A/B Split Testing
- Understanding email display problems
- Testing how spam filters react to your campaign email
What do I need to do to unlock my Eduinpro certificate?
Online Classroom:
- Attend one complete batch
- Successful completion and evaluation of any one of the given projects
Online Self-learning:
- Complete 85% of the course
- Successful completion and evaluation of any one of the given projects
Featured Review
Anup Acharya
I Attended a 2 day weekend course by EduInPro for the Email Marketing Certification certification. The instructor was very knowledgeable and engaging. Had Excellent learning and experience.
Bhibudatta
I attended training for Email Marketing Certification and the training was very interactive and helpful. Got clarity on many concepts related to Scrum Master role.
Sreeram Narayan
I came across EduInPro for Email Marketing Certification . The training was interesting and trainer made the class fun and interesting and the sessions very knowledgeable on the topic!
Namratha Kulkarni
Course with EduInpro was a well-organized one with an excellent tutor. The course included both theoretical and practical real-life cases and hands-on sessions which made training interesting.
Iqbal Arif
EduInPro’s Email Marketing Certification was excellent and it got numerous concepts together in a simple, practical and detailed package. I highly recommend EduInPro’s PMP training even if you don't plan to sit for the PMP exam.
Ruthvik Sharma
I came across EduInPro’s Email Marketing Certification online and its self-paced module encouraged me to take up the course and made me more proactive with my learning. I took detailed notes, and attended the classes to fit in with my busy schedule and was happy with the course.
Garima Khera
EduInPro’s Email Marketing Certification training were so well designed. The hands-on projects helped me understand the theory sessions in depth and apply them on my website.
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