Digital Marketing Certification
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Digital Marketing
45 hours
Rs. 2000
EduInpro Digital Marketing course is designed to help you master the essential disciplines in online marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing course certification is one of the world’s fastest growing disciplines, and this digital marketing course certification raining will raise your value in the marketplace and prepare you for a career in digital marketing.
Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the EduInpro digital marketing course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.
The digital marketing certification course will prepare you for the most sought-after certification exams such as Google Certification, Facebook Marketing, YouTube Marketing, Google Ads, Google Analytics, and Twitter Marketing.
EduInPro Digital Marketing Certification course will enable you to:
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Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
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Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
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Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
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Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
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Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
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Create the right marketing messages tailored for the right audiences
Benefits of EduInpro Digital Marketing Course:
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
EduInpro digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.
Digital Marketing Certification Modules
- Key Concepts of Digital Marketing
- Traditional vs Digital Marketing
- The Opportunity of Digital Marketing
- On-Page Optimization and its techniques
- Website planning and designing
- Off-Page Techniques and its techniques
- Keyword research and analysis
- Tracking, Analyzing and Monitoring Website traffic through various tools
- Google Algorithm updates
- Types of Ads and creating campaigns
- Google’s Adwords and Pay Per Click (PPC) Advertising
- Social media Ad campaigns and its tools
- Conversion Metrics and tracking
- Introduction, Importance and types of Accounts
- Facebook marketing
- Youtube Marketing & Video Marketing
- LinkedIn Marketing
- Image optimization & Instagram Marketing
- What is Email marketing and its strategy
- Tools used for email marketing
- Tracking email marketing Performance
- What is Mobile marketing
- Types of Mobile marketing
- Tools used for mobile marketing
- Tracking email marketing Performance
- What is Competitor Analysis
- Tools and platforms used for Competitor Analysis
- Reporting on Competitor analysis
- Introduction to Affiliate marketing
- What is Google Adsense
- Platforms for Affiliate Marketing
- What is Blogging
- Tools used for Blogging and optimizing it
- Earn money by blogging
- What is freelancing
- What are platforms available and how do I enroll
- SEO Project to implement Onpage Optimization
- Offpage Optimization for SEO Project
- Content Marketing for Site
Course Outline
- Introduction of Digital Marketing
- Key Concepts of Digital Marketing
- Traditional vs Digital Marketing
- The Opportunity of Digital Marketing
- Search Engine Optimization (SEO)
- On-Page Optimization and its techniques
- Website planning and designing
- Off-Page Techniques and its techniques
- Keyword research and analysis
- Tracking, Analyzing and Monitoring Website traffic through various tools
- Google Algorithm updates
- Search Engine Marketing (SEM)
- Types of Ads and creating campaigns
- Google’s Adwords and Pay Per Click (PPC) Advertising
- Social media Ad campaigns and its tools
- Conversion Metrics and tracking
- Social Media Optimization (SMO) and Social Media Marketing (SMM)
- Introduction, Importance and types of Accounts
- Facebook marketing
- Youtube Marketing & Video Marketing
- LinkedIn Marketing
- Image optimization & Instagram Marketing
- Email Marketing
- What is Email marketing and its strategy
- Tools used for email marketing
- Tracking email marketing Performance
- Mobile Marketing
- What is Mobile marketing
- Types of Mobile marketing
- Tools used for mobile marketing
- Tracking email marketing Performance
- Competitor Analysis and Online Tools
- What is Competitor Analysis
- Tools and platforms used for Competitor Analysis
- Reporting on Competitor analysis
- Affiliate Marketing and Google Adsense
- Introduction to Affiliate marketing
- What is Google Adsense
- Platforms for Affiliate Marketing
- Freelancing & Blogging
- What is Blogging
- Tools used for Blogging and optimizing it
- Earn money by blogging
- What is freelancing
- What are platforms available and how do I enroll
- Live SEO Project
- SEO Project to implement Onpage Optimization
- Offpage Optimization for SEO Project
- Content Marketing for Site
- Local SEO
- What is local SEO?
- Local Business listings
- Local SEO keyword research and analysis
- Online reputation management
What do I need to do to unlock my Eduinpro certificate?
Online Classroom:
- Attend one complete batch
- Successful completion and evaluation of any one of the given projects
Online Self-learning:
- Complete 85% of the course
- Successful completion and evaluation of any one of the given projects
Featured Review
Anup Acharya
I Attended a 2 day weekend course by EduInPro for the Digital Marketing Certification certification. The instructor was very knowledgeable and engaging. Had Excellent learning and experience.
Bhibudatta
I attended training for Digital Marketing Certification and the training was very interactive and helpful. Got clarity on many concepts related to Scrum Master role.
Sreeram Narayan
I came across EduInPro for Digital Marketing Certification . The training was interesting and trainer made the class fun and interesting and the sessions very knowledgeable on the topic!
Namratha Kulkarni
Course with EduInpro was a well-organized one with an excellent tutor. The course included both theoretical and practical real-life cases and hands-on sessions which made training interesting.
Iqbal Arif
EduInPro’s Digital Marketing Certification was excellent and it got numerous concepts together in a simple, practical and detailed package. I highly recommend EduInPro’s PMP training even if you don't plan to sit for the PMP exam.
Ruthvik Sharma
I came across EduInPro’s Digital Marketing Certification online and its self-paced module encouraged me to take up the course and made me more proactive with my learning. I took detailed notes, and attended the classes to fit in with my busy schedule and was happy with the course.
Garima Khera
EduInPro’s Digital Marketing Certification training were so well designed. The hands-on projects helped me understand the theory sessions in depth and apply them on my website.
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