Content Marketing Certification
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Digital Marketing
45 hours
Rs. 2000
Content Marketing certification is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor.
EduInpro Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. Content Marketing course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.
Content Marketing is generally part of an overall Inbound Marketing strategy. Inbound marketing refers to marketing efforts designed to draw potential consumers in, versus Outbound Marketing like traditional advertising, which sends messages out into the world. Content Marketing is a strategic marketing discipline in which web content is developed with the goal of attracting a clearly defined audience.
A content creator or any provider of content marketing services will tailor subtle messages designed to resonate with the specified audience; whether the target is general consumers, or the focus is b2b content marketing. The act of cultivating an effective collection of compelling content, can also be a big factor in drawing in the right audience.
People who excel in Content Marketing tend to be good communicators with an ability to write clearly and succinctly. Marketing savvy is also a must-have as it’s critical to understand the customer and keep business goals in mind. The best content marketers understanding data, which enables them to track progress and improve upon their campaigns.
The EduInPro approach to Content Marketing Certification Course
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The fundamentals of content creation and strategy, content publication processes, how to manage content, content planning and how to optimize content
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In-class discussion and practical exercises, exploring consumer behavior and how you can develop your content marketing strategy to be a powerful engagement tool
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How to engage consumers in a conversation with your brand story
Content Marketing Certification Modules
Course Outline
- The Role of Content Marketing
- Recognizing various prospects
- Writing Messages and Creating Content
- How to convey your Message through the Media
- Content planning and overcoming obstacles
- Measuring end results
- Effective Blog Marketing
- Various Social Media Marketing Channels
- Understanding Image Marketing and Video Marketing
- Dos and don’ts of Articles and Press Release Marketing
- Email Marketing and Event Marketing
- The role of B2B Marketing
What do I need to do to unlock my Eduinpro certificate?
Online Classroom:
- Attend one complete batch
- Successful completion and evaluation of any one of the given projects
Online Self-learning:
- Complete 85% of the course
- Successful completion and evaluation of any one of the given projects
Featured Review
Anup Acharya
I Attended a 2 day weekend course by EduInPro for the Content Marketing Certification certification. The instructor was very knowledgeable and engaging. Had Excellent learning and experience.
Bhibudatta
I attended training for Content Marketing Certification and the training was very interactive and helpful. Got clarity on many concepts related to Scrum Master role.
Sreeram Narayan
I came across EduInPro for Content Marketing Certification . The training was interesting and trainer made the class fun and interesting and the sessions very knowledgeable on the topic!
Namratha Kulkarni
Course with EduInpro was a well-organized one with an excellent tutor. The course included both theoretical and practical real-life cases and hands-on sessions which made training interesting.
Iqbal Arif
EduInPro’s Content Marketing Certification was excellent and it got numerous concepts together in a simple, practical and detailed package. I highly recommend EduInPro’s PMP training even if you don't plan to sit for the PMP exam.
Ruthvik Sharma
I came across EduInPro’s Content Marketing Certification online and its self-paced module encouraged me to take up the course and made me more proactive with my learning. I took detailed notes, and attended the classes to fit in with my busy schedule and was happy with the course.
Garima Khera
EduInPro’s Content Marketing Certification training were so well designed. The hands-on projects helped me understand the theory sessions in depth and apply them on my website.
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